Content

Stay Compliant, Stay Trusted: Why Privacy Compliance Matters More Than Ever

In today’s digital landscape, privacy compliance isn’t just about avoiding fines—it’s about building trust. Businesses and nonprofits alike are now at a higher risk of facing costly lawsuits and penalties if they don’t adhere to evolving privacy regulations. But beyond the legal risks, compliance signals something bigger: that your organization respects your users, protects their …

Celebrating Five Years of Women in Asphalt

Last month, Jennifer, Heather, Jake and I went to always-fun Nashville to support Women of Asphalt at the World of Asphalt on behalf of our client, Polyco. It was our fifth year covering the conference and we loved seeing both new and familiar faces in person again!  We came to know Women of Asphalt when …

Work in Quarantine: Savigent Steps Up to the Plate

Savigent is a technology company on the move—delivering solutions that enable manufacturers to rapidly make the transition to Industry 4.0 and IIoT (The Industrial Internet of Things)—which has become increasingly critical during the COVID-19 crisis. We value our relationship with Savigent as we help them plot uncharted waters. Here we have Savigent’s President & CEO, …

Keep Calm and Market On

As we all adapt to the new normal (which changes every day), keeping the lines of communication open with your target audience, employees and community is now more important than ever. As many of our clients shift their business practices virtually overnight, we’ve worked alongside them to craft their messaging around the impact of COVID-19 …

If You Get Stuck, Walk It Out! Three Steps to Reignite Inspiration

We are very fortunate to work with some amazing companies and organizations here at Sol. But even the most intelligent organizations get stuck. Whether they are stuck in the product innovation process, creating a brand name, or even masterminding a strategic plan, we’ve developed some creative and effective ways to get them “unstuck.” Here’s how …

On Creativity: From a Bunch of Creatives

The Sol team is a creative bunch–making is part of who we are. That being said, it’s not always easy to keep the creative energy going… all the time. So we asked around the office: how does being a creative for a living work for you?   JAKE: Being creative on demand is awesome because …