Make your Marketing Stack Come Full Circle with Three M’s
When Adam and I started Sol 18 years ago, the only stack we had in our marketing mix was a paper one, a pile of physical sign offs, tear sheets and a colorful array of post-it-notes. Today, marketers have the technology marketing stack. It can be filled with so many tools that understanding their use …
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Attack of the Killer Marketing Stack
Marketing stack. Its very name sends chills down our spines. As marketers (also a term that gives me the heebie jeebies), we’re all too familiar with the blank stares we get when trying to explain what the heck a marketing stack is. Worse still, understanding how to best leverage the right tools to customize your …