On Creativity: From a Bunch of Creatives
The Sol team is a creative bunch–making is part of who we are. That being said, it’s not always easy to keep the creative energy going… all the time. So we asked around the office: how does being a creative for a living work for you? JAKE: Being creative on demand is awesome because …
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Need for Speed: Why Your Site Needs Google AMP Now
When browsing the web on your phone or tablet, have you ever wondered what the small lighting bolt accompanying the search result means? (No? Then you don’t pass the tech nerd test!) It’s Google AMP—Google’s method to make webpages as fast and portable as the instant articles you read on Facebook. What is Google AMP? …
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The Kardashian Effect: How Influencer Marketing Can Boost Your Business
For more than a decade (it’s been that long) the Kardashians have banked on their ability to sell themselves (and products) with endorsement, after endorsement, after endorsement. With a combined following of more than 400 million on Instagram alone (that’s more than the U.S. population – let that sink in), the sisters command big bucks …
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How to Reach Your Target Audience with Facebook Ads (And Yes, Facebook Ads are Still Worth It)
With more than two billion monthly users, Facebook remains a great social media tool for reaching your target audience. However, with the recent change to the Facebook algorithm, CEO Mark Zuckerberg advised that users will see less public content from businesses, brands and media. Content with interactions between people will take precedence. As a business, …
Our Authentic LinkedIn Profiles
In the world of content marketing, we talk a lot about authenticity. The definition of this buzzword evolves, but at the heart of it, authenticity is about being true to yourself (or in the case of brands, true to your company or organization’s values). It’s in this spirit that we at Sol have written our …
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Are You Hungry? Our Top Instagram Food Accounts to Follow
This post is co-authored by Jake and Shannon, foodies and Insta addicts. So it wasn’t that long ago that we preached using social media to post more meaningful content than your lunch. But as social evolves, content evolves, and it turns out food is a pretty awesome subject. We’re pretty much ALL foodies at the …
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