Celebrating Five Years of Women in Asphalt

May 10, 2022

Last month, Jennifer, Heather, Jake and I went to always-fun Nashville to support Women of Asphalt at the World of Asphalt on behalf of our client, Polyco. It was our fifth year covering the conference and we loved seeing both new and familiar faces in person again!

 We came to know Women of Asphalt when our client, Blacklidge, sponsored their debut at the World of Asphalt in Houston in 2018. Starting then and continuing over the past five years, we’ve been honored to support their growth, through both advising (Jennifer even joined their Board meetings to brainstorm membership models and methods for engagement!), as well as social media coverage on Twitter, Instagram, LinkedIn, and Facebook Live. During this time, Sol has watched WofA grow not only its membership and footprint but awareness for the importance of advancing women in the field.

Although we couldn’t be together last year, we were able to create a video series called Women in the Field. See a playlist of the interviews here.

Everyone’s hard work has paid off. Each year, WofA’s community engagement has increased. We’ve been honored to help WofA members stay connected to both the organization and one another. 

Please join us in celebrating five years of Women of Asphalt – and their success advancing and supporting women in the asphalt industry!


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