Need for Speed: Why Your Site Needs Google AMP Now
When browsing the web on your phone or tablet, have you ever wondered what the small lighting bolt accompanying the search result means? (No? Then you don’t pass the tech nerd test!) It’s Google AMP—Google’s method to make webpages as fast and portable as the instant articles you read on Facebook. What is Google AMP? …
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The Kardashian Effect: How Influencer Marketing Can Boost Your Business
For more than a decade (it’s been that long) the Kardashians have banked on their ability to sell themselves (and products) with endorsement, after endorsement, after endorsement. With a combined following of more than 400 million on Instagram alone (that’s more than the U.S. population – let that sink in), the sisters command big bucks …
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How to Reach Your Target Audience with Facebook Ads (And Yes, Facebook Ads are Still Worth It)
With more than two billion monthly users, Facebook remains a great social media tool for reaching your target audience. However, with the recent change to the Facebook algorithm, CEO Mark Zuckerberg advised that users will see less public content from businesses, brands and media. Content with interactions between people will take precedence. As a business, …