On Creativity: From a Bunch of Creatives
The Sol team is a creative bunch–making is part of who we are. That being said, it’s not always easy to keep the creative energy going… all the time. So we asked around the office: how does being a creative for a living work for you? JAKE: Being creative on demand is awesome because …
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Need for Speed: Why Your Site Needs Google AMP Now
When browsing the web on your phone or tablet, have you ever wondered what the small lighting bolt accompanying the search result means? (No? Then you don’t pass the tech nerd test!) It’s Google AMP—Google’s method to make webpages as fast and portable as the instant articles you read on Facebook. What is Google AMP? …
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The Kardashian Effect: How Influencer Marketing Can Boost Your Business
For more than a decade (it’s been that long) the Kardashians have banked on their ability to sell themselves (and products) with endorsement, after endorsement, after endorsement. With a combined following of more than 400 million on Instagram alone (that’s more than the U.S. population – let that sink in), the sisters command big bucks …
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