What Is Answer Engine Optimization (AEO)?
Search behavior is changing fast — and most businesses and nonprofits aren’t keeping up. People are now just as likely to ask ChatGPT, Claude, or Google Gemini for recommendations as they are to type something into Google. That includes people looking for services, vendors, and partners — and people looking for causes to support, resources …
Continue reading “What Is Answer Engine Optimization (AEO)?”
Designing for Climate Action: How Sol Helped Build the CliF Vulnerability Index
Some tools are built to inform. Others are built to drive action. At Sol, we believe that design can—and should—be a catalyst for change. That belief came to life through our partnership with the National Center for Disaster Preparedness and Columbia Climate School, supported by The Rockefeller Foundation, to create the Climate Finance (CliF) Vulnerability …
Continue reading “Designing for Climate Action: How Sol Helped Build the CliF Vulnerability Index”
Sol Snapshot: A Q&A with Creative Director Scott Zettergren
Sol Snapshot: A Q&A with Creative Director Scott Zettergren Scott’s passion for design started at a young age, fueled by childhood trips to New York airports and an innate fascination with airline branding. After ten years at Sol, he branched off to create The Bureau, an agency specializing in design, branding, and boutique travel services. …
Continue reading “Sol Snapshot: A Q&A with Creative Director Scott Zettergren”
Sol Snapshot: A Q&A with Jake, Our Resident Photographer
Sol Snapshot: A Q&A with Jake, Our Resident Photographer Jake has been a photographer since middle school. As a designer here at Sol, he translates that passion into all things visual, from creating new logos and building websites to shooting photos for our clients and working on full-length documentaries. Becca, our senior content manager, sat …
Continue reading “Sol Snapshot: A Q&A with Jake, Our Resident Photographer”
“An Ecology of Wonder”: Our Earth Day Interview with Rev. Kate Mosley of GIPL
One of the best parts of our line of work at Sol is that we meet so many incredible leaders. One of these leaders is Reverend Kate Mosley of Georgia Interfaith Power and Light. As executive director of GIPL, Reverend Mosley brings her passion for caring for the Earth to people of all faiths. Her …
Continue reading ““An Ecology of Wonder”: Our Earth Day Interview with Rev. Kate Mosley of GIPL”
Sol 2017 Year in Review
2017 was a year of truly cosmic proportions, so here’s a look back at what your trusty, intergalactic brand-builders have been up to. Continue…