Sol’s Statement of Solidarity
While the past several months have weighed on us heavily here at Sol, the events that have transpired over the past week have been especially hurtful. To see our city, and our country, literally screaming for justice has left us with emotions that are hard to articulate. We know you feel it too. As a …
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Work in Quarantine: Savigent Steps Up to the Plate
Savigent is a technology company on the move—delivering solutions that enable manufacturers to rapidly make the transition to Industry 4.0 and IIoT (The Industrial Internet of Things)—which has become increasingly critical during the COVID-19 crisis. We value our relationship with Savigent as we help them plot uncharted waters. Here we have Savigent’s President & CEO, …
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Life and Work in Quarantine
A few weeks ago, my eight year old Georgie made me a homemade crown. He placed it on my head and said, “Mommy, you are the quarantine queen.” He mentioned that I was in charge of our quarantine kingdom at home and I was “rocking it.” This exclamation of support and love made my week, …
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Keep Calm and Market On
As we all adapt to the new normal (which changes every day), keeping the lines of communication open with your target audience, employees and community is now more important than ever. As many of our clients shift their business practices virtually overnight, we’ve worked alongside them to craft their messaging around the impact of COVID-19 …
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Make your Marketing Stack Come Full Circle with Three M’s
When Adam and I started Sol 18 years ago, the only stack we had in our marketing mix was a paper one, a pile of physical sign offs, tear sheets and a colorful array of post-it-notes. Today, marketers have the technology marketing stack. It can be filled with so many tools that understanding their use …
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If You Get Stuck, Walk It Out! Three Steps to Reignite Inspiration
We are very fortunate to work with some amazing companies and organizations here at Sol. But even the most intelligent organizations get stuck. Whether they are stuck in the product innovation process, creating a brand name, or even masterminding a strategic plan, we’ve developed some creative and effective ways to get them “unstuck.” Here’s how …
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