On Creativity: From a Bunch of Creatives
The Sol team is a creative bunch–making is part of who we are. That being said, it’s not always easy to keep the creative energy going… all the time. So we asked around the office: how does being a creative for a living work for you? JAKE: Being creative on demand is awesome because …
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How to Reach Your Target Audience with Facebook Ads (And Yes, Facebook Ads are Still Worth It)
With more than two billion monthly users, Facebook remains a great social media tool for reaching your target audience. However, with the recent change to the Facebook algorithm, CEO Mark Zuckerberg advised that users will see less public content from businesses, brands and media. Content with interactions between people will take precedence. As a business, …
Our Authentic LinkedIn Profiles
In the world of content marketing, we talk a lot about authenticity. The definition of this buzzword evolves, but at the heart of it, authenticity is about being true to yourself (or in the case of brands, true to your company or organization’s values). It’s in this spirit that we at Sol have written our …
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Systems of Oppression Are Designed: Reflections on Harvard’s Black in Design 2017
Systems of oppression, injustices, and inequities are designed. I already spend a lot of time thinking about design and just how many fields intersect with design. This slide from Antoinette Carroll’s presentation on building an equity movement reminds me that every decision, every feature of every object and system is the direct result of a …
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Total Eclipse of the Heart—Stories of the Eclipse from Sol
We all have eclipse hangovers here at Sol—feeling a little fuzzy and dizzy from the amazing spectacle in the sky yesterday. In order to continue the ecliptical experience, we thought we’d share our stories with you here on our blog! Who: Mary, Adam and Marius Where: Rooftop Bar at The Republic Totality: 99.93% In Mary’s …
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15 Beers for 15 Years
This month marks the 15th anniversary of Sol. And in case you don’t know, we are big fans of great beer (especially me and Troy). We decided that in order to really celebrate each year and all its glory, we needed the perfect beer to represent it. There was some serious time and care (I may …