Inspiration: Tedra Cheatham of Georgia State University
We met Tedra when she served as the Executive Director of the Clean Air Campaign. Since that time, she’s become a dear friend. Now, she serves Georgia State University students as the Director of Business Partnership Development at the J. Mack Robinson College of Business. She has inspired us for many years — we hope …
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Inspiration: Stacey Adams of 3C Software
This month, we’re highlighting some of the amazing women we’ve worked with over the years. Stacey Adams is our first inspiration. As the Director of Marketing at 3C Software in Atlanta, she’s done an incredible job telling the story of 3C from its origins as a small company to one changing how companies do cost …
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Need for Speed: Why Your Site Needs Google AMP Now
When browsing the web on your phone or tablet, have you ever wondered what the small lighting bolt accompanying the search result means? (No? Then you don’t pass the tech nerd test!) It’s Google AMP—Google’s method to make webpages as fast and portable as the instant articles you read on Facebook. What is Google AMP? …
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The Kardashian Effect: How Influencer Marketing Can Boost Your Business
For more than a decade (it’s been that long) the Kardashians have banked on their ability to sell themselves (and products) with endorsement, after endorsement, after endorsement. With a combined following of more than 400 million on Instagram alone (that’s more than the U.S. population – let that sink in), the sisters command big bucks …
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How to Reach Your Target Audience with Facebook Ads (And Yes, Facebook Ads are Still Worth It)
With more than two billion monthly users, Facebook remains a great social media tool for reaching your target audience. However, with the recent change to the Facebook algorithm, CEO Mark Zuckerberg advised that users will see less public content from businesses, brands and media. Content with interactions between people will take precedence. As a business, …
Creative Coffee Talk
It’s not a secret that we like coffee. Make that LOVE. So that got me thinking about how our preferences about where we buy that latte is a lot like the decision clients make when choosing a creative agency to work with. The answer: It’s all in the brew. Dunkin’ Donuts Bueno, bonito y barato. …