Make your Marketing Stack Come Full Circle with Three M’s
When Adam and I started Sol 18 years ago, the only stack we had in our marketing mix was a paper one, a pile of physical sign offs, tear sheets and a colorful array of post-it-notes. Today, marketers have the technology marketing stack. It can be filled with so many tools that understanding their use …
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Attack of the Killer Marketing Stack
Marketing stack. Its very name sends chills down our spines. As marketers (also a term that gives me the heebie jeebies), we’re all too familiar with the blank stares we get when trying to explain what the heck a marketing stack is. Worse still, understanding how to best leverage the right tools to customize your …
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If You Get Stuck, Walk It Out! Three Steps to Reignite Inspiration
We are very fortunate to work with some amazing companies and organizations here at Sol. But even the most intelligent organizations get stuck. Whether they are stuck in the product innovation process, creating a brand name, or even masterminding a strategic plan, we’ve developed some creative and effective ways to get them “unstuck.” Here’s how …
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Inspiration: Julie Finn, Executive Coach, Speaker, and Podcast Host
Meet Julie Finn. Julie is one of the most intelligent, perceptive, and intuitive women I know. I’ve been close friends with her for years, and have recently seen her incredible podcast, The Working Mother’s Mentor, take off. She’s an inspiration on so many levels – thank you, Julie, for sharing your wonderful insights with us! …
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Inspiration: Linda Hoopes, Speaker, Author and Consultant
Meet Linda Hoopes, a friend and client we’ve worked with for over a decade. She’s a speaker, author and consultant. Linda has inspired us for years through her writing, photography and music. Her passion for life is contagious! Why do you do what you do? I help people and organizations learn to thrive in turbulence. …
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Inspiration: Felicia Sheffield, HR Coordinator of Blacklidge
This month, we’re highlighting some of the amazing women we’ve worked with over the years. Felicia Sheffield is the Human Resources Coordinator at Blacklidge Emulsions in Gulfport, Mississippi. Her dedication to bettering the lives of the people she works with is an inspiration to us at Sol. Enjoy her insights below! Why do you do …
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