Graphic Design

Chasing Slim Aarons + the Jet Set Life

Today, Scott (our beloved Design Director) departs for Acapulco, Mexico. The trip is an homage to photographer Slim Aarons, who captured the jet-setting lives of many stars in the 1950s, 60s and 70s. A true devotee, Scott is staying in the esteemed Las Brisas hotel—the scene of many famous photographs by Aarons.       The …

From Class to Crass: Where Airline Identities Have Come and Gone

My eyes used to glisten over with childlike jubilee whenever I went to the airport (evidence above). My first flight was as an infant, and planes looked like this: Fast forward about 30 years and the airport has now become a haven of panic-ridden anxiety. Will my TSA-approved shampoo bottle set off the airport bomb squad? Will my …

Our Top 5 Faves From the Sol Blog Archives

Sol started in 2002, and we’ve been sharing our thoughts on all things social, marketing, digital and random on a blog for a while. Unfortunately, our very first blog posts have disappeared into the internet graveyard, but we were able to resurrect some oldies but goodies to share with you here: 5. Five Steps to Protecting …

Five Steps to Protecting Your Online Presence with Good Writing

As companies and brands navigate the murky waters of online communication—and marketing in general— the importance of the written word is often underestimated. This drives me nuts. I don’t know, blame the English major in me—it just irks me to see grammatical or spelling errors on websites, blogs and in social media. I realize that …