Working…with Children…and Pets…at Home
March 16th was no ordinary Monday. Instead of sitting in rush hour traffic or riding public transportation to the office, most Americans remained at home. Classrooms, cubicles and restaurants sat empty as concerns over COVID-19 reached a boiling point. While “business as usual” remains anything but, the Sol team has actually been preparing for this …
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Attack of the Killer Marketing Stack
Marketing stack. Its very name sends chills down our spines. As marketers (also a term that gives me the heebie jeebies), we’re all too familiar with the blank stares we get when trying to explain what the heck a marketing stack is. Worse still, understanding how to best leverage the right tools to customize your …
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Another Amazing Education Anew Convening: Reflections from the Sol Team
Last month, Sol was honored to cover another moving Education Anew: Shifting Justice (EASJ2018) convening, sponsored by two clients, Andrus Family Fund and Communities for Just Schools Fund. The event brought together organizers, advocates and youth who have dedicated their lives to creating safe and supportive schools, closing youth jails and prisons, ending the criminalization …
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The Kardashian Effect: How Influencer Marketing Can Boost Your Business
For more than a decade (it’s been that long) the Kardashians have banked on their ability to sell themselves (and products) with endorsement, after endorsement, after endorsement. With a combined following of more than 400 million on Instagram alone (that’s more than the U.S. population – let that sink in), the sisters command big bucks …
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Creative Coffee Talk
It’s not a secret that we like coffee. Make that LOVE. So that got me thinking about how our preferences about where we buy that latte is a lot like the decision clients make when choosing a creative agency to work with. The answer: It’s all in the brew. Dunkin’ Donuts Bueno, bonito y barato. …
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Finding Hope: Reflections on a Tragic Month
Part I: I Am Alton’s Mom Who do you think of when you hear the name Alton? For me, I think of my son. But after July 5, I can’t help but think about another Alton and it angers and saddens me. My son’s name will forever be a reminder of our country’s current state. …
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