Need for Speed: Why Your Site Needs Google AMP Now
When browsing the web on your phone or tablet, have you ever wondered what the small lighting bolt accompanying the search result means? (No? Then you don’t pass the tech nerd test!) It’s Google AMP—Google’s method to make webpages as fast and portable as the instant articles you read on Facebook. What is Google AMP? …
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How to Reach Your Target Audience with Facebook Ads (And Yes, Facebook Ads are Still Worth It)
With more than two billion monthly users, Facebook remains a great social media tool for reaching your target audience. However, with the recent change to the Facebook algorithm, CEO Mark Zuckerberg advised that users will see less public content from businesses, brands and media. Content with interactions between people will take precedence. As a business, …
Our Authentic LinkedIn Profiles
In the world of content marketing, we talk a lot about authenticity. The definition of this buzzword evolves, but at the heart of it, authenticity is about being true to yourself (or in the case of brands, true to your company or organization’s values). It’s in this spirit that we at Sol have written our …
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Was My Grandmother a Designer? Reflections on Harvard’s Black in Design 2017
What does it mean to be black in design? Does its complexity warrant a conference? If good design connects us all intrinsically, how can race transform itself into yet another barrier and place us in these seats (also designed)? And was my grandmother a designer? We’re at Harvard–yet she looks like the women in this …
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A Relationship Term Primer from our Gen Z Talent
I (happily) admit it: I am a Millennial. I love going to faraway places and taking pictures of those places and posting them on Instagram (but not Snapchat… yet). I would love to live in a Tiny House but I collect textiles from Latin America and they ALL spark joy. I did in fact …
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The Difference Between Education and Learning
The following post was written by our newest intern, Elizabeth Andrews. She reflects on her travels after high school and how that transformed her experience with learning. “I feel like a square peg trying to fit in a round hole,” I remember saying to my mom as graduation peeked out from around the corner. …
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