What Is Answer Engine Optimization (AEO)?
Search behavior is changing fast — and most businesses and nonprofits aren’t keeping up. People are now just as likely to ask ChatGPT, Claude, or Google Gemini for recommendations as they are to type something into Google. That includes people looking for services, vendors, and partners — and people looking for causes to support, resources …
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Gretchen Gigley of Southface Reflects on Earth Month
We met Gretchen nearly a decade ago (!) when she came to Sol with the Clean Air Campaign. (OnAir is still one of our favorite projects of all time!) Now, she serves the incredible Southface Institute as a Program Manager on the Regenerative Places + Spaces team. She has inspired us for years to protect …
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“An Ecology of Wonder”: Our Earth Day Interview with Rev. Kate Mosley of GIPL
One of the best parts of our line of work at Sol is that we meet so many incredible leaders. One of these leaders is Reverend Kate Mosley of Georgia Interfaith Power and Light. As executive director of GIPL, Reverend Mosley brings her passion for caring for the Earth to people of all faiths. Her …
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Brand Building Tips for Georgia Farmers and Sustainability Leaders
In February, Adam, Marius and I presented tips for brand building at the Georgia Organics Conference and Expo in beautiful Tifton, Georgia. An inspiring organization, Georgia Organics promotes organic agriculture and works to provide access to local organic food for everyone in Georgia. The audience was a mix of farmers, educators, nutritionists, chefs, restaurant owners, …
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Reflecting On The Giving Season
This year, in the spirit of giving, Sol is proud to make a financial contribution to Code/Out, a nonprofit that provides free coding classes for women in Georgia’s prison system. We’re inspired by the founder, Hannah Hill’s, commitment to breaking the cycle of recidivism and generational poverty for women in Georgia. Click here to join …
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On Creativity: From a Bunch of Creatives
The Sol team is a creative bunch–making is part of who we are. That being said, it’s not always easy to keep the creative energy going… all the time. So we asked around the office: how does being a creative for a living work for you? JAKE: Being creative on demand is awesome because …