Sol has been the creative cornerstone of sustainability initiatives for more than 20 years, crafting narratives that captivate and catalyze action.

Sustainability is woven into the fabric of your organization, from the products you create to the values you hold dear. Every day, you pioneer innovative, industry-leading solutions to build a more resilient tomorrow. But to truly drive change, you need to share your story in ways that resonate with stakeholders and customers alike. 

 

That’s where Sol comes in. 

 

We partner with visionary companies to craft compelling narratives that showcase their commitment to a better tomorrow. We spread the word of your good work, supporting your growth and supercharging your message while you continue to change the world. 

 

See a few of our favorite examples below.

Polyco

Since 2021, Sol has supported Polyco’s mission to engineer long-lasting, high-performance products that power a sustainable, circular economy. What began as a rebrand for the 15-year-old company has transformed into a comprehensive marketing and communications partnership.

Headquartered in Reno, Nevada with manufacturing plants in North Texas, this family-owned business was already pushing the boundaries of what was possible in asphalt technology by transforming completely digested tire rubber into sustainable, high-performance materials. We worked closely with Polyco to tell this story and brand their flagship product, SigmaBond.

Over the years, our relationship has expanded to include conference materials and support, multimedia storytelling, original thought leadership and social media management. Most recently, we launched a sustainability campaign that amplifies Polyco’s vision of moving the asphalt industry “From Black to Green.” Together, Sol and Polyco are paving the way for a more sustainable future, one project at a time.

BlueTide

For more than two years, Sol has partnered with Blue Tide to elevate and reposition their brand as the most technologically advanced and sustainable oil re-refiner in North America. With a hands-on approach and comprehensive strategy, we’re helping Blue Tide stand out in an industry that is not often associated with sustainability.

Blue Tide’s evolution is reflected in every piece of marketing we craft. From reimagining their logo and refining their messaging to designing engaging collateral and producing compelling stories — all of these pieces connect to an overall narrative that sets them apart from competitors. Sol’s holistic approach enables Blue Tide to put their best foot forward at conferences, speaking engagements and client meetings — setting the stage for new business opportunities to emerge.

While Blue Tide continues to make a splash in the industry, their efforts have already begun to pay off. The company was recently acquired, in part, by a major global player in the oil and lubricants industry for their contributions to a circular economy. As Blue Tide continues to ride the wave of their success, Sol is proud to be at their side to support their evolution.

Blacklidge

Marketing a premium product in a commodity industry requires a creative strategy that clearly communicates your value. When Blacklidge Emulsions sought to redefine its brand and establish itself as a premium provider beyond its local footprint, the Mississippi-based company turned to us.

Through immersive workshops with senior leadership, Sol helped articulate Blacklidge’s core values, vision and unique differentiators. This became the foundation for compelling brand messaging that authentically represented the company’s commitment to building better, longer-lasting pavements.

Our strategic rebrand spanned a two-year phased rollout that meticulously revamped every brand touchpoint — online, in person and on the road. We worked closely with Blacklidge to rebrand their products — transforming them from disparate utilitarian one-offs to a family of high-performance products. 

As Blacklidge’s agency of record, Sol continued to document their transformation and shape their story. We continuously drove strategic marketing initiatives, public relations, thought leadership content and sales enablement — all carefully aligned to elevate Blacklidge as a reputable, values-driven provider of premium asphalt emulsions. This relational approach resulted in new partnerships with leading associations, expanded business opportunities with contractors across the South and establishing a formidable presence in the asphalt industry. 

As one of our legacy clients, we are proud to have laid the groundwork for Blacklidge’s continued growth. 

Sol supports clients in the oil, gas and other infrastructure industries with everything from communications deliverables and social media to website creation and defining your purpose. We’d love to learn how we can support your organization’s goals for sustainability, diversity and corporate responsibility.

Contact us today to learn how we can help!