Since 2021, Sol has supported Polyco’s mission to engineer long-lasting, high-performance products that power a sustainable, circular economy. What began as a rebrand for the 15-year-old company has transformed into a comprehensive marketing and communications partnership.

Over the years, our relationship has expanded to include conference materials and support, multimedia storytelling, original thought leadership and social media management. Most recently, we launched a sustainability campaign that amplifies Polyco’s vision of moving the asphalt industry “From Black to Green.” Together, Sol and Polyco are paving the way for a more sustainable future, one project at a time.

For more than two years, Sol has partnered with Blue Tide to elevate and reposition their brand as the most technologically advanced and sustainable oil re-refiner in North America. With a hands-on approach and comprehensive strategy, we’re helping Blue Tide stand out in an industry that is not often associated with sustainability.

Blue Tide’s evolution is reflected in every piece of marketing we craft. From reimagining their logo and refining their messaging to designing engaging collateral and producing compelling stories — all of these pieces connect to an overall narrative that sets them apart from competitors. Sol’s holistic approach enables Blue Tide to put their best foot forward at conferences, speaking engagements and client meetings — setting the stage for new business opportunities to emerge.

Marketing a premium product in a commodity industry requires a creative strategy that clearly communicates your value. When Blacklidge Emulsions sought to redefine its brand and establish itself as a premium provider beyond its local footprint, the Mississippi-based company turned to us.

Through immersive workshops with senior leadership, Sol helped articulate Blacklidge’s core values, vision and unique differentiators. This became the foundation for compelling brand messaging that authentically represented the company’s commitment to building better, longer-lasting pavements.

Our strategic rebrand spanned a two-year phased rollout that meticulously revamped every brand touchpoint — online, in person and on the road. We worked closely with Blacklidge to rebrand their products — transforming them from disparate utilitarian one-offs to a family of high-performance products.