Georgia Equality

Sol recently completed a full website redesign for Georgia Equality, the state’s leading LGBTQ+ advocacy organization — and this one meant something.

The project started with a content strategy built around a clear purpose: this is not the moment to soften the message. The language was intentional, direct, and unapologetic — designed to reflect the urgency of Georgia Equality’s work and the people who depend on it.

The design followed that same energy. Working from a bold, purposeful content foundation, our team rebuilt the site from the ground up — punching up the visual identity with a modern color palette, striking photography, intentional use of texture, and hand-crafted symbols that give the site depth and dimension. Every layer was considered and deliberated over. Nothing was accidental.

The result is a site that doesn’t just inform — it moves people. It takes an organization doing vital, high-stakes work and gives that work a digital home worthy of it.